Why minimal engineering?

The vast majority of companies either can’t raise VC, or are larger and have passed the hyper-growth phase. Yet, all people want to talk about is this hyper-growth fantasy and not the hardcore discipline you need to thrive with limited resources.

I started minimal engineering to give a voice to the rest of us building software without a blank check. It is possible, and you can beat competitors who have 100x the budget. I’ve lived it first-hand bootstrapping Collage.com to $86m revenue with 15 engineers, and plan to share everything I learned along the way.

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After bootstrapping Collage.com to $86m revenue and a private equity sale, I started minware and minimal engineering to share everything I learned.